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Multidisciplinary

Our team’s diverse expertise fuels a holistic approach, integrating social, physical, and life sciences alongside deep industry experience to address the complex challenges of sustainable food systems.

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Research-first

Our work is grounded in extensive research and we take a smart, pragmatic approach to food and sustainability. We specialise in ethical and sustainable food systems and, subsequently, each of our projects begins with a robust foundation of knowledge.

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Innovative

We leverage our deep industry expertise and the latest technology to deliver cutting-edge solutions. Our projects are executed to the highest standards, providing our clients with a competitive edge and access to untapped potential.

Get to know us

Meet the team

We are a multidisciplinary team of food systems academics with over four decades of combined industry experience at the intersection of food and sustainability, our mission is rooted in transforming research insights into actionable and data-driven strategies.

Alice Johnson co-founder of Rooted Research Collective

Alice Millbank

Co-Founder and Chief Scientific Officer

About

Alice Millbank is a PhD scientist specialising in cultivated meat bioprocessing, alt protein research writer, amateur mycologist, and the co-founder of Vegan Sisters. With a robust blend of research, industry, and hands-on experience, Alice has channelled her career into advocating for ethical and sustainable food systems.

Her work has garnered international recognition, including appearances on BBC News and publications in a variety of outlets, including The National Geographic, Green Queen, and The Biochemist. When she’s not in the lab or typing away at her keyboard, Alice can be found exploring woodland realms in search of fungi or discovering the best vegan cuisine across the world, which she eagerly shares on her website.

Mar of Rooted research collective

Marlana Malerich

Co-Founder and Chief Development Officer

About

Marlana Malerich is a PhD candidate at University of Sussex Business School focused on the Plant-Based Industry in the U.K. and Europe.

Prior to the PhD, she has worked over ten years at the intersection of food and sustainability, and has served as an adjunct assistant professor, focusing on animal agriculture and the future of protein.

At Rooted Research Collective, Marlana leads strategic parternships, fundraising, and drives the development and implementation of strategic programming and stakeholder engagement.

When she’s not talking about food, Marlana enjoys cooking, gardening, reading science fiction, attending theater, and spending time with her 9-year-old English bulldog, Mugsy.

Lucy Johnson of Rooted Research Collective

Lucy Millbank

Co-Founder and Chief Operations Officer

About

Lucy is an experienced business owner with a strong track record of successfully managing large-scale projects and maintaining lasting client relationships.

With a passion for ethical business practices, Lucy’s background as an advocate for animal rights drives her commitment to running purpose-led businesses.

Having previously founded a vegan digital marketing agency and launched multiple blogs focused on vegan food, lifestyle, and travel, she combines strategic operational leadership with a deep personal dedication to sustainability and global justice.

A lover of travel, Lucy delights in discovering the world’s best vegan cuisines. Back home, she finds joy in nurturing Percy, her cherished sourdough starter.

Luca Trautmann data analyst for Rooted research Collective

Luca Trautmann

Data Analyst

About

Luca Trautmann is a PhD candidate at the University of Sussex, School of Informatics, specializing in uncertainty quantification for machine learning-driven inverse problems in low-field and ultra-low-field magnetic resonance imaging (MRI).

He holds MSc degrees in Psychology and Artificial Intelligence & Adaptive Systems. Luca has contributed to diverse research projects across labs in the Netherlands and the UK, exploring topics ranging from human performance and flow states to ecoacoustics, and now focusing on developing clinically relevant uncertainty estimation methods in deep learning models for accelerated MRI.

At Rooted Research Collective, he leads data analysis efforts, leveraging his expertise in machine learning and statistical inference.

Outside academia, Luca is passionate about Japanese cooking and culture, science fiction, and political literature.

Find out about our

Trusted Advisors

Meet the Rooted advisory board: a group of distinguished experts with extensive experience and research interests spanning food systems, climate change, public health, animal welfare, data analysis, policy, governance, regulation, and more. Their invaluable guidance helps steer Rooted Research Collective towards informed and impactful action.

Steve Simitzis headshot for Rooted Research Collective

Steve Simitzis

Technical Advisor

About

Steve Simitzis is a partner and lead at Solvable Syndicate, investing in early stage startups to accelerate transformation of our food system. He brings 25+ years experience in Silicon Valley as a founder, technology leader, and data storyteller. He is also a venture studio builder and mentor at accelerators such as Brinc and Big Idea Ventures.

As a multi-time CTO in diverse markets like social media, healthcare, entertainment, and e-commerce, he entered foodtech to apply his experience as a technologist to his 25+ year mission as a plant-based vegan. Most recently he was CTO/CMO at Wild Earth, where he led digital marketing and built the company’s data science team, and launched Wild Earth’s foodtech incubator Cell Valley Labs as a special project.

When he’s not thinking about the animals in our food system, he’s kept busy with mediating the cat/dog sibling rivalry between the animals in his home.

Jessie Barker of Rooted Research Collective

Jessie Barker

Behavioural Scientist

About

Dr. Jessica Barker is a behavioral scientist bringing over a decade of post-PhD research experience spanning environmental and public health issues. She uses this research to drive behavior change to achieve a more sustainable and equitable food system.

Her academic training has given her deep expertise in the most rigorous research methods to understand human behavior, and she has worked across the public and private sectors deploying her research skills for social impact. For example, at the UK’s Behavioural Insights Team, she worked on projects including redesigning menus to encourage plant-based food consumption and with clients including the UN Environment Programme.

Outside of work she tackles the biggest behavior change challenge of all: being a parent to young twins. And for that she needs all the creativity she can muster from a run, bike ride or hike.

Jack A Bobo an advisor for Rooted Research Collective

Jack A Bobo

Food Systems Advisor

About

Jack Bobo is the Director of the University of Nottingham’s Food Systems Institute. Prior to joining the Institute, Jack served as the Director of Global Food and Water Policy at The Nature Conservancy and as the CEO of Futurity, a food foresight company. Recognized by Scientific American as one of the 100 most influential people in biotechnology, he also served as the senior advisor for global food policy at the U.S. Department of State.

Jack is the author of the 2021 book ‘Why smart people make bad food choices’ and a global thought leader. He has delivered more than 500 keynote speeches in 50 countries on the future of food. Degrees include: J.D., M.S. in Environmental Science, B.S. in biology and B.A. in psychology and chemistry.